Best Athletic Wear – You Decide

Nike, Adidas, Champion, Puma – All of these brands and more have been by athlete’s sides during times of hard work, crossing finishes lines, defeats, and victories.  Which brands do you stand by? We want to know who gets your vote. Take our poll below!

We’ve also done our own research to find qualities to look for in the perfect running shoe, well fitting yoga pants, and jackets that do more than you’d expect!

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Trending at The Loft – Summer 2017 Newsletter



Summers at The Loft are a blast as we have such great inventory coming through the store, and Main Street is always jam packed with great events including the Farmer’s Market, 4th of July Parade, and tons of great live music. We’ve also got Dollar Days and tax free weekend on the books making this the season to save big and check out all the great styles in store! For more details keep reading our Summer newsletter!

We also want to start this season off by congratulating our four highschool employees Mackenzie, Naomi, Kadin, and Regan who graduated this spring! Another big congratulations to our two ISU employees who graduated Cassie and Rachel!

Grab Your Planner


Farmers Market


The Ames Main Street Farmers Market is truly a community event. They are excited to bring people together from the surrounding area to enjoy the bounty of the locally grown produce, delicious baked goods and beautifully hand crafted items.


Saturdays 9am-12:30pm


300 & 400 blocks of Main Street Ames, Iowa



The Loft owners, Eric & Amy Abrams have been happily married for 25 years and that is something to celebrate! Join them in marking this special occasion with a huge wedding anniversary sale!


Week of June 12th


In store with great deals all week long!



Sidewalk sales abound with great deals that can’t be beat! Bag sales to follow.


Thursday July 27th – Sunday July 30th


The Loft Ames, Iowa



The 4th of July Parade presented by Duck Worth Wearing is a Main Street Cultural event. This is one of the largest events of the summer, and attracted thousands of attendees last year!

Questions concerning parade line-up can be emailed to


Tuesday the 4th of July at 11:00am


Main Street in Ames, Iowa



Join us in downtown Ames for an evening full of live country music, great food, and drinks! Keep tabs on the most current information by following the Firefly nights facebook page. 


Friday, July 14th


301 Main Street Ames, Iowa



Come shop The Loft during Iowa’s Tax-Free Weekend to save big for back to school or a fall wardrobe refresh!


Friday, August 4th – Saturday, August 5th


The Loft Ames, Iowa

Consignment Announcements 

Please Note…

  • Summer items are being accepted now including until June 30th:  Tanks, shorts, sandals, summer dresses.
  • July 15th – August 30th we will accept short formal dresses.
  • During the month of July we are busy getting ready for fall so no consignment will be accepted, with the exception of short formal dresses.
  • August 1st fall items will be accepted which includes: Jeans, Pants, Long sleeve shirts, light weight jackets, tall boots
  • September 15th through December 31st fall and winter items will be accepted, which includes: Sweaters and Winter coats

What you need to know about how easy it is to consign….

Consignment at The Loft is very easy! We just ask that you follow these guidelines:

  • Please bring your unwrinkled items up to 25 items a day.
  • We take clothes, shoes, accessories, purses, prom dresses and formalwear.
  • We accept misses sizes 0 to plus & men’s sizes XS to 2XL.
  • Please look over your items thoroughly. We will only accept the highest quality and current trend items.
  • Please remove all garage sale stickers, and please do not safety pin or tape your outfits together.
  • Your items are on the floor for 90 days, they will go on sale as we see fit so we can get the most money for you.
  • After 90 days, any item that does not sell becomes the property of The Loft.
  • You will receive 40% of the selling price for items priced under $30.00 and 50% for items priced over $30.00.
  • Once an item of yours has sold, the money goes directly on your account and you can come in at any time and receive your money (over $25 we issue a check) or use it as in-store credit. It is completely up to you!
  • No appointment is necessary.
  • No consignment accepted 1 hour before closing.
  • No consignment accepted on Sunday.

Our racks are lined with unique and stylish jewelry, and clothes at prices that can’t be beat!

Be the First to Know

The Loft in Ames, Iowa is a well established consignment shop, popular with teens and adults alike. The space it inhabits and its beginnings are deeply rooted in another popular store, Duck Worth Wearing. Read on to discover what is so special about The Loft and how it came to be!

Loft Black Green Tag

Until Next Time

Thank you for taking the time to read our news. We are committing to make this the best summer yet at The Loft and we can’t wait to keep sharing our one of a kind products with our one of kind shoppers.

Thank you for your business, and as always for shopping local!


Amy Abrams

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How Did The Loft Come to Be?

The Loft in Ames, Iowa is a well known retail consignment shop, popular with teens and adults alike. The space it inhabits and its beginnings are deeply rooted in another popular store, Duck Worth Wearing. Read on to discover what is so special about The Loft and how it came to be!

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The History of Heels

A sign of status and power or simply a style of shoe, the heel has a history that is varied, functional, and now part of mainstream fashion. But where did these elevated kicks get their beginnings? For a little history and fun trivia, learn about the origins of this much loved shoe style.

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Hats Off?

We want to know how you feel about hats indoors! Do you think it’s rude to continue to wear a hat when you enter a building, or totally acceptable? Does gender matter for this fashion regulation? Take your poll then read on to find out what our research revealed!

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Why Do we Wear New Clothes for Easter Sunday?

As Easter fast approaches, a simple to do may pop into your head as a traditionalist. You’ve got to get to the store to look for your new Easter outfit stat! But pausing a moment, we had to ask, where does this notion come from, and does it still hold up today? We’ve done our research to bring you the answers!

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Why do Men and Women’s Clothing Button on Opposite Sides?


A peculiar reality that may have not even occurred to you, is that men and women’s shirts and coats button on opposite sides. Realizing that right and left hand dominance is not a gender trait, we simply had to know the reason for this strange but potentially useful scenario in fashion. To find our answer we must travel back into history to get this mystery “buttoned up”.

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