February Newsletter


As we prepare to weather one of our last winter storms of 2013, I am as anxious as ever for all that spring has to offer here at The Loft! We are constantly getting new dresses for prom, and clothes for the upcoming spring and summer season.  Let us be part of your spring cleaning and wardrobe refresh by bringing in your gently worn clothes and shopping our updated collection. We are looking forward to seeing you in the store soon!


We are having a HUGE winter sale right now! Stop in before all the goods go, and to check out our newest spring additions.

Awesome prom dresses are arriving daily. “Like” our Facebook page to get updated images of our new arrivals.


Here are some of our most recent arrivals…

Beige Beauty

pretty prints

Classic Beauty

Follow these tips for bringing in prom dresses:

  • Must be dry cleaned and in perfect condition
  • Check over dress for missing beads and rhinestones
  • Please look over your items thoroughly. We will only accept the highest quality and current trend items.

Not sure how to pick out the perfect prom dress? Get great advice from our latest blog.


While you shop our upper level for formal wear,  you’ll see plenty of dazzling and brand new accessories to complete your look. We also have a broad selection of shoes in all sizes.

We are also now accepting spring and summer consignment. For details on how to consign check out the link on our website.



Not in high school but still love to get dressed up? Mark your calendars for the Back to Basics, Ames Adult Prom!

Back to BasicsWhat: A themed annual charity even held in Ames, Iowa for adults 21 and over.  This year profits are donated to Raising Readers in Story County and Polk County Child Abuse Prevention Council.

Tickets are $20 and include music, keg beer and prom punch.

Professional photography by Jolesh is also available.

This year’s theme is Back to Basics, a throwback prom to any era you chose.  Whether you fancy the 50’s with bouffant hair and wing tipped shoes or the 80’s with ruffles galore and larger than life hair, we want to see you in your prom best!

When: Saturday, April 6th 8PM – Sunday, April 7th 1AM

Where: 300 S 17th St. Ames, Iowa 50010

What to wear?: A prom dress from The Loft

You should get to know.

Each month we will be featuring a staff member or two for you to get to know! Our staff thinks of our consigners and shoppers as an extension of The Loft family, and we want to connect! This month you should get to know Amy and Eric Abrams.

Amy & EricWho: Amy and Eric Abrams

Position: Amy & Eric became the owners of  Duck Worth Wearing in 2006. Three years later they opened the sister store, The Loft in 2009.

Past: Amy and Eric grew up just miles apart with Amy’s stomping grounds in Radcliffe, Iowa and Eric a short distance from there in Story City. As Iowa natives, purchasing the store in Ames seemed the perfect fit for giving back to the community in which they grew up.

Present: Eric currently keeps busy working full time at the Iowa DOT as a Geospatial Infrastructure Manager. In addition to his full-time employment  Eric helps out at the stores by managing the finances, marketing, and maintaining the website.  This compliment’s Amy’s skill set perfectly as she’s not to fond of numbers!

Amy’s schedule is packed with working full-time between both Duck Worth Wearing and The Loft. She is a jack of all trades and undoubtably the glue that holds the stores together.

When Eric & Amy finish their work for they day they enjoy returning home to spend time with their two kids. Colby is currently a senior at Gilbert High School and will be heading to ISU in the fall. Mackenzie, their second child is an 8th grader at Gilbert.  Also waiting eagerly to greet them when they come home are their two dogs. Snickers, a chocolate rat terrier who is 14 years old, and the new puppy Cooper, age 1 who can be caught from time to time wandering the Duck Worth Wearing Location.

Future: Amy & Eric have a real passion for serving the families of Ames and look forward to a continued relationship over the coming years!

Ask Amy.


Do you have any unique question for us that you just have to know the answer to? “Ask Amy” will give you a monthly opportunity to do just that! Contact us through our websites with questions, and if we use your question in our next newsletter, you will receive a $10.00 gift card to The Loft!

February’s Question: How did The Loft’s sister store, Duck Worth Wearing get its name?

Duck Worth Wearing was founded by Bill and Sheila Duckworth along with Joyce Duckworth in 2000. They were inspired by the game show “Wheel of Fortune” puzzle with the theme of “before and after”.  They used their last name and added “Worth Wearing” which then became three words making the final result, “Duck Worth Wearing.”  It is a name that sticks in your head. Children have been known to lovingly refer to it as “The Duck Store” and even “The Chicken Store”!

Tech Time.

Our blogs are being delivered on a regular basis with tips for accessorizing, ideas for new styles, and updated product alerts. Follow our blog to be first in the know!

Keep up with our blogs by bookmarking this link…


In Closing.

Stop in soon to check out our updated jewelry, accessories,  and spring outfits. Have a wonderful Easter and enjoy your friends and family!

Thank you for your business, and as always for shopping local!

Amy Abrams

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