Category Archives: information

Jewelry Trends By Decade

sc Take a trip with us through the jewelry trends of the last 100 years to inspire your wardrobe this fall! You don’t have to spend a fortune if you love something about each decade when shopping at The Loft … Continue reading

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How to Properly Measure your Ring Size

There is nothing quite as frustrating as the beautiful new ring you’ve squeezed over your knuckle that calls for the jaws of life to remove. It’s important you know how to size your ring properly to get a good fit … Continue reading

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Back to School Wardrobe Checklist

Bells ringing, leaves turning, and freshly sharpened pencils can only mean one thing. School is soon to be in session and you will need to head to the store to refresh your wardrobe. Don’t break the bank with high prices … Continue reading

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Blue Jeans – Are they Bad for the Environment?

Blue jeans are possibly the most popular option for pants in America for every man, woman, and child. When purchasing jeans, did it ever cross your mind that with such a huge popularity these jeans might be bad for the … Continue reading

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Is it Okay to Wear the American Flag as Part of Fashion?

Independence Day is just around the corner and our freedoms are not to be taken lightly. There are a lot of long standing traditions on ettiqute surrounding the American flag. The question surrounding the American flag we have is – … Continue reading

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How Did The Loft Come to Be?

The Loft in Ames, Iowa is a well known retail consignment shop, popular with┬áteens and adults alike. The space it inhabits and its beginnings are deeply rooted in another popular store, Duck Worth Wearing. Read on to discover what is … Continue reading

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Hats Off?

We want to know how you feel about hats indoors! Do you think it’s rude to continue to wear a hat when you enter a building, or totally acceptable? Does gender matter for this fashion regulation? Take your poll then … Continue reading

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