How Santa is related to Coca-Cola

As we near the final stretch to Christmas we couldn’t help but want to share some Santa trivia with you! Read on to see the connection between our beloved image of Santa and the all American drink, Coca-Cola!

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5 Ways to Wear a Scarf to make a Statement

Temperatures are dropping fast. We suggest you make the best of it. Chilly weather is the perfect excuse to come into The Loft for some retail therapy! One of our favorite staples is the ever versatile scarf! Here are five unique ways to wear a scarf to keep you stylishly cozy all season long.

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5 Fresh Looks for Thanksgiving Attire

With Thanksgiving right around the corner we wanted to inspire a few fashion friendly looks to go with your traditional family gathering. The Loft carries many lovely name brands that are gently used and ready to help you pull together any of these styles this holiday season!

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How Fashion Recycles Itself


Perhaps you’ve found yourself rummaging through your parent’s attic only to find a vintage peasant top from the 70s and you couldn’t resist adding it to your collection. This is proof that styles show up again and “recycle” themselves. But why does it happen and what do we see coming back in the next decade?

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Poll: How Old is too Old to Wear a Costume for Halloween?

How old is too old to wear a costume? ¬†We want to know what you think! Should you be of the camp that thinks it’s never too late to have a good time getting dressed up, stop in to shop our extensive variety of consignment clothes to create a fashionable Halloween costume! Take our poll below!

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The Great Clothing Size Controversy

Have you ever been shopping and swore that you were a size 4 but suddenly you find yourself squeezing into a size 8? Most likely it’s safe to say – it’s not you, it’s the industry. We wanted to know why the variations in clothing sizes for women and how you can deal with this ever growing fashion issue.

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Jewelry Trends By Decade

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Take a trip with us through the jewelry trends of the last 100 years to inspire your wardrobe this fall! You don’t have to spend a fortune if you love something about each decade when shopping at The Loft in Ames. We have so many of these timeless fashion trends in stock and ready to make you the fashionista of the season.

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